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		<title>It Doesn&#8217;t Matter Where You Live, Customer Service Jobs Are Important To Every Busine</title>
		<link>http://businessarticleshome.com/business/careers/it-doesnt-matter-where-you-live-customer-service-jobs-are-important-to-every-busine/</link>
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		<pubDate>Tue, 31 Jan 2012 06:38:00 +0000</pubDate>
		<dc:creator>Latest Careers Articles</dc:creator>
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		<description><![CDATA[By: Michiel Van Kets  Category: Careers When it comes to applying for one of the customer service jobs Birmingham offers or one of the customer service jobs Manchester offers, training is everything. Even if you are applying for one of the many custome...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author37356.html'>Michiel Van Kets</a> <br /> Category: <a href='http://www.articlecontentking.com/category18-Careers.html'>Careers</a> </p>
<p>When it comes to applying for one of the customer service jobs Birmingham offers or one of the customer service jobs Manchester offers, training is everything. Even if you are applying for one of the many customer service jobs London offers, it is vital that you have either the experience or training to succeed in this competitive field.</p>
<p>In the current climate, a good reputation for customer service is vital to the survival of many businesses. Customers must be at the heart of all businesses if companies wish to remain competitive. Employed to represent the company, ensure customer satisfaction and create loyalty, customer service representatives build the future of any organisation; because of this, being a customer services representative is one of the most flexible jobs you can find. All companies require people to act as liaisons between themselves and the customers and therefore you can find this type of post almost anywhere.</p>
<p>When it comes to customer service jobs London may have a wider variety of options but the customer service jobs Birmingham offers and the customer service jobs Manchester has available go to prove that it doesn&#8217;t matter where you live. Customer service is a growing industry and positions are available across the country to those who have the skill-set required.</p>
<p>Customer service representatives will usually spend their time dealing with customer enquiries. These enquiries can be dealt with in person, over the phone or in writing either by email, fax or letter. As the first point of contact for customers, good communication skills are essential. Effective and efficient communication is the core skill required in any customer service job and it is important that you are able to communicate well in all situations and mediums. Good listening skills are an integral part of this role as it is vital that customers feel heard when they contact a company.</p>
<p>Organisational skills are also important for anyone looking to enter into the customer service field and this will not change whether you are looking through the customer service jobs Manchester offers or those customer service jobs Birmingham has available. The ability to quickly access information is vital when it comes to building relationships with your clients and it is these relationships that will help to grow a business. When a client contacts you, it is important that you are able to quickly collate various files and pieces of information in order that you can supply the customer with answers or assistance.</p>
<p>Hand in hand with communication and organisational talents, decision-making skills are also an important requirement for those seeking a career in customer service. Being decisive can often be the difference between quick resolutions that lead to customer satisfaction and poor experiences that lead to complaints. You must be able to be decisive within the guidelines you are given and feel comfortable with your responsibilities and the authority given to you, taking ownership of issues and working through the best solutions for your customer.</p>
<p>Working within guidelines can often be the most rewarding part of the job. It is satisfying to know that you were able to come up with creative solutions to problems within the guidance set out for you by the organisation. Most companies have a set of processes and protocols that employees must adhere to in order to satisfy legal, health and safety and idealistic requirements. It will be vital for you to ensure that you are aware of every aspect of these processes and procedures and that you are able to continually update yourself as and when they changed.</p>
<p>Most often, customer service representatives will work within a team environment. Working within a team can be challenging so it is important that you feel comfortable working in this type of environment. Team working is an important aspect of customer service in that a team scenario allows you the security of colleagues from whom you can seek advice in unusual situations. Also, customer service teams often work closely in order to ensure that customer contacts are closely monitored so that customers are able to get assistance even when you are off. In order for this to work, you will need to feel comfortable with handover procedures and trusting others to do your job in your absence.</p>
<p>If there is evidence that you have these skills then customer service can be a very rewarding field to enter. You will have the daily satisfaction of knowing that your contribution really makes a difference to your organisation and you will benefit from a certain level of job security. Though nothing is certain in this climate, you can be sure that customer service jobs will always exist no matter where you live.</p>
<p>Larger cities will generally provide you with more options; for example, the quantity of customer service jobs London can offer will be much greater than those that can be found in less metropolitan areas. All across the country new and established businesses are seeking candidates with the skills to assist their companies to grow. The variety of customer service jobs Manchester offers increases every day while the number of customer service jobs Birmingham has available also continues to rise.</p>
<p>Some smaller areas are also opening customer contact centres that specialise in customer services and this type of business is on the increase. Previously industrial areas, particularly those on the outskirts of larger cities, are attracting companies that provide contact services for other organisations. This type of business is exciting for customer service staff who are looking for new challenges as they may be able to move from contract to contract, always keeping their skills sharp.</p>
<p>So, if you feel that this is the path for you, do your research and look into any training courses available in your area. Alternatively, comb through your CV and see if the required skills can be evidenced from your past experience. If so, simply search your area for available positions and give one of the most rewarding and stable careers available a go.</p>
<p>Michiel Van Kets writes articles about where you can find the best customer service jobs. If you are searching for <a title="customer service jobs Manchester" href="http://www.jobsincustomerservice.co.uk/">customer service jobs Manchester</a> or <a title="customer service jobs London" href="http://www.jobsincustomerservice.co.uk/jobs/london/">customer service jobs London</a>, Jobs in Customer Service is the online source for you. Being a dedicated customer service employment and careers advice site, Jobs in Customer Service is the first job board to introduce geo-targeting technology for its search results leading to higher quality applications and fewer unsuitable submissions making it the first really local job board with a national reach, having an extensive assortment of UK customer services jobs, allowing you to register your CV to quickly apply online. Search for vacancies closest to you, <a title="customer service jobs Birmingham" href="http://www.jobsincustomerservice.co.uk/jobs/birmingham/">customer service jobs Birmingham</a> or across the United Kingdom and receive the latest jobs by email.</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233619-It+Doesn_t+Matter+Where+You+Live_+Customer+Service+Jobs+Are+Important+To+Every+Busine.html'>It Doesn&#8217;t Matter Where You Live, Customer Service Jobs Are Important To Every Busine</a></p>
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		<title>Sign Up With An IT Recruitment Agency</title>
		<link>http://businessarticleshome.com/business/careers/sign-up-with-an-it-recruitment-agency/</link>
		<comments>http://businessarticleshome.com/business/careers/sign-up-with-an-it-recruitment-agency/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:20:00 +0000</pubDate>
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		<description><![CDATA[By: Michiel Van Kets  Category: Careers There is no other industry that has grown as fast as the IT industry and the job opportunities in this field are rising at a rate that can't be met. If you're looking into, or are already working, in this area th...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author37356.html'>Michiel Van Kets</a> <br /> Category: <a href='http://www.articlecontentking.com/category18-Careers.html'>Careers</a> </p>
<p>There is no other industry that has grown as fast as the IT industry and the job opportunities in this field are rising at a rate that can&#8217;t be met. If you&#8217;re looking into, or are already working, in this area then the pay is very good and there are plenty of career opportunities with the top companies, paying high salaries and located in major destinations all over the world if that&#8217;s what you want.</p>
<p>A career in IT opens up all kinds of advantages and these days many companies outsource the hiring of employers to recruitment agencies, thus saving them valuable man hours generally required for filling a key position. Agencies are already set up for finding quality employees for businesses and have the ability to offer a huge database of both permanent and contract IT workers either looking for a change of direction in their career or a new position; often they already have a suitable professional on their books.</p>
<p>New candidates of a high standard with a range of experience across a number of niche areas in the IT domain are added to the database on a daily basis, if you&#8217;re in the job market then joining an agency can make a lot of sense as it saves you time and effort having to go through the whole application process with each new company. If you are working full-time then they do all the groundwork in finding you a position that suits, as well as offering advice and help. For those intending to move to a different area then agencies are great for securing short term contracts until you find your feet and are ready for a full-time position. There&#8217;s no reason you won&#8217;t find a good job offer in next to no time as long as you have the relevant experience and qualifications.</p>
<p>Recruitment agencies employ a specialist team of consultants who have a great depth of knowledge about the opportunities that exist within the industry and have spent time building good relationships with their clients, who include key IT job Melbourne organisations. Their role is to successfully find good positions for candidates all over Australia, achievable by the establishment of an extensive network.</p>
<p>There are generally all kinds of options open to you when looking for work, from part and full time to short and long term contracts, and even casual work for those who have prior commitments but need to earn money now and again. Signing up with an agency gives you a lot more opportunities as more than one organization is looking for workers, and it&#8217;s just a case of matching your skills and expertise with the job profile. As the agency has already completed all the background and reference checks, and some skills test, then you also save a lot of time as you are already half-way there.</p>
<p>There are a range of major projects and contract IT jobs presently ongoing in numerous companies around Australia and you should find something to fit with your needs and specifications regarding job profiles, salary and location, whether your expertise is in applications development, infrastructure, business intelligence, project services, CRM/ERP and RDBMS or another specialised area.</p>
<p>Applying for IT jobs through an agency is just as stringent as applying directly to an organization and the same rules apply regarding the application and interview. In today&#8217;s competitive job market, presentation and preparation are the answer if you want to stand the best chance.</p>
<p>Find the best IT jobs Sydney the easy way, contact your local recruitment agency specializing in IT positions and view their current openings. Representing a number of important Australian firms, you&#8217;re guaranteed to get all kinds of offers in a short time and can then decide which vacancies you are interested in. If you already have a full time job or are on a temporary contract and need to find a more permanent position they can help you out.</p>
<p>Michiel Van Kets writes articles for Paul Stable about one of the leading places online that has successfully placed candidates throughout Australia, available for you are looking for a short or long term contract IT job. Having roles across a diverse range of skills from some of the biggest brands in Australia including Fujitsu, Oracle and Origin, Apex Resource Solutions has become a premier <a title="contract IT recruitment agency" href="http://www.apexrs.com.au/about-apex/it-recruitment-company">contract IT recruitment agency</a> that prides itself on finding the best candidates for its clients, offering a huge database of both permanent and <a title="contract IT jobs" href="http://www.apexrs.com.au/it-jobs/contract">contract IT jobs</a>, a wide range of <a title="IT jobs Sydney" href="http://www.apexrs.com.au/it-jobs/sydney">IT jobs Sydney</a> and Melbourne, with new jobs being added daily. It is never too late to change your career. The Australian owned Apex Resource Solutions was founded in 2004 and is the ideal IT recruitment website for you, focusing on contingency, retained and project based recruitment solutions across the Information Technology space. Find your dream job today.</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233597-Sign+Up+With+An+IT+Recruitment+Agency.html'>Sign Up With An IT Recruitment Agency</a></p>
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		<title>Post-Disaster Reconstruction Resource Investment by Japanese Construction Companies</title>
		<link>http://businessarticleshome.com/business/post-disaster-reconstruction-resource-investment-by-japanese-construction-companies/</link>
		<comments>http://businessarticleshome.com/business/post-disaster-reconstruction-resource-investment-by-japanese-construction-companies/#comments</comments>
		<pubDate>Tue, 10 Jan 2012 13:32:00 +0000</pubDate>
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		<description><![CDATA[By: Megumi Oyanagi  Category: Business Osaka - Monday, January 9, 2012
Nikkei, Japanese leading newspaper specialized in business and economy, reported on January 8 that Japanese general construction companies are to heavily invest resources (human res...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author19070.html'>Megumi Oyanagi</a> <br /> Category: <a href='http://www.articlecontentking.com/category4-Business.html'>Business</a> </p>
<p>Osaka &#8211; Monday, January 9, 2012</p>
<p>Nikkei, Japanese leading newspaper specialized in business and economy, reported on January 8 that Japanese general construction companies are to heavily invest resources (human resources, leading-edge technologies) in Tohoku region to meet the needs of post-disaster reconstruction from the Japan disaster of earthquake and tsunami that occurred on March 11, 2011.</p>
<p>This is because in the next 3 years, it is estimated that 1.7 trillion yen equivalent post-disaster reconstruction demand is to be created in Tohoku, when Japan construction market is currently just above 40 trillion yen, which is half of its peak in the middle of the bubble economy (around 1990).</p>
<p><strong>1. How much demand and jobs are estimated to be created from post-disaster reconstruction?</strong></p>
<p>A leading human resource company in Japan estimated that post-disaster-related construction demand for the 3 fiscal years of 2011 &#8211; 2013 (ending in March 2014) is to be approximately 1.67 trillion yen.</p>
<p>Ministry of Land, Infrastructure, Transport and Tourism (MLIT) estimates that in fiscal year of 2011 (ending in March 2012), 500,000 jobs will be created. This is equivalent to approximately 10% of nationwide jobs in construction industry in Japan.</p>
<p>Thus, in the budgeting plan for 2012, the Japanese government has allocated 3.9 billion yen as the newly created &ldquo;special budget for post-disaster reconstruction of Japan&rdquo;.</p>
<p>And the industry association created a committee collaborating with MLIT, local government etc. in the devastated area and associations of small and mid-sized companies with the objective of smoothly acquiring human resource.</p>
<p><strong>2. Why such demand and jobs are estimated to be created?</strong></p>
<p>It is because from fiscal year 2012 (starting April 2012), many of the construction in the Tohoku region is to start in earnest.</p>
<p>Some of the (re-)constructions include motorway and other main roads, railways, and levees for shore protection.</p>
<p><strong>3. How are leading Japanese construction companies to take actions to meet such demand increase?</strong></p>
<p>They are to focus their resources including human resources and leading-edge technologies in the Tohoku region to avoid their projects getting behind schedule and/or increase in cost attributing to insufficient materials and human resources.</p>
<p>Currently, the top 4 Japanese general construction companies (Kashima, Shimizu, Taisei and Obayashi) have allocated 300 &ndash; 600 human resources in the region but plan to increase by 10 &ndash; 20% when they win the order of project(s) related to post-disaster (re)construction.</p>
<p>Regarding technologies, Obayashi plans to utilize cement whose strengths do not deteriorate even exposed to sea water in constructions in coastal area. Applying technologies of waste segregation and recycling, Kashima developed a technology that increases recycling by 80% in handling disaster wastes, which they would like to leverage in post-disaster (re)construction.</p>
<p><strong>4. How would large general construction companies to work with local small and mid-sized construction companies?</strong></p>
<p>Small and mid-sized local construction companies have been preferentially winning orders (projects) that are related to post-disaster reconstruction from the perspective of providing jobs to local people.</p>
<p>The large, general construction companies operating nationwide (and also overseas) will be responsible of (re)constructions of roads, railways and levees for seashore protection, mostly of large scale projects that local companies cannot handle.</p>
<p>General construction companies will take consideration of providing jobs to local people in planning and executing such (re)construction projects. For example, they are thinking of making local construction companies to join their Joint Venture companies or to work for them as subcontractors.</p>
<p><strong>5. What are the author&rsquo;s final thoughts?</strong></p>
<p><strong>1) Jobs/employment and social infrastructure issues in Tohoku must be solved</strong></p>
<p>This is a critical issue. The author recently saw a TV programme in which they reported that almost 50% of the respondents of their survey answered victims of the disaster lost their jobs. Even those who still have jobs say that their income has drastically decreased.</p>
<p>It is quite true that many victims still live in temporary housing and housing is also a critical issue, the victims cannot lead the lives they used to lead unless they have jobs to make ends meet.</p>
<p>Another critical issue for victims to lead normal lives is reconstruction of social infrastructure such as roads and railways, and ultimately cities/villages accompanied with such facilities as shops, hospitals and schools, and housing.</p>
<p>The above Nikkei article is the first step for such a social infrastructure reconstruction.</p>
<p><strong>2) All organizations (public, private, academia) and all individuals need to take responsibility in post-disaster reconstruction</strong></p>
<p>The above article is about the case in construction sector. It is true that at this stage construction sector is one of the sectors to take the lead but it is not the only one and there should be something that all sectors of all organizations/individuals can help and/or are responsible in the post-disaster reconstruction.</p>
<p>The previous article Sendai Girls Lead Post-Disaster Reconstruction Initiative &ndash; Japan Disaster, initiated by <a href="http://www.muratac.com">Muratac Co. Ltd.,&nbsp;</a>a company based in Sendai (one of the hard-hit cities by the disaster) is something that they came up with as what they can help and be responsible for the post-disaster reconstruction.</p>
<p>If there should be any sector, organization or individual that cannot help and/or be responsible in the post-disaster even it is may be something small, it means they do not contribute to the society and economy and their raison d&rsquo;etre as a member of the society needs to be reconsidered. This is because post-disaster reconstruction is reconstruction of the total area covering all aspects of economy, society and people&rsquo;s lives.<br />
&nbsp;</p>
<p>With estimated 1.7 trillion yen post-disaster reconstruction demand to be created in the next 3 years, Japanese general construction companies are to heavily invest resources (HR, leading-edge technologies) in Tohoku region to meet the needs of the new demand. This is the first step of reconstruction of the region (reconstruction of social infrastructure including facilities such as shops, hospitals and schools) to help victims to once again lead normal lives. Other critical issues for reconstruction include job creation. This is the reconstruction of construction sector and all sectors of all organizations and individuals are responsible for the reconstruction.</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233584-Post_Disaster+Reconstruction+Resource+Investment+by+Japanese+Construction+Companies.html'>Post-Disaster Reconstruction Resource Investment by Japanese Construction Companies</a></p>
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		<title>Samsung to Re-Enter Japan Flat Panel TV Market</title>
		<link>http://businessarticleshome.com/business/samsung-to-re-enter-japan-flat-panel-tv-market/</link>
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		<pubDate>Tue, 03 Jan 2012 16:43:00 +0000</pubDate>
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		<description><![CDATA[By: Megumi Oyanagi  Category: Business Osaka - Wednesday, January 4, 2012
Nikkei, Japanese leading newspaper specialized in business and economy, reported on January 3 that Samsung decided to re-enter Japan flat panel TV market in 2013. They plan to la...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author19070.html'>Megumi Oyanagi</a> <br /> Category: <a href='http://www.articlecontentking.com/category4-Business.html'>Business</a> </p>
<p>Osaka &#8211; Wednesday, January 4, 2012</p>
<p>Nikkei, Japanese leading newspaper specialized in business and economy, reported on January 3 that Samsung decided to re-enter Japan flat panel TV market in 2013. They plan to launch high visual quality TVs with organic EL (electroluminescence) considered to be one of the promising next generation TVs and high-end LCD TVs.</p>
<p>Samsung is the global leader of flat panel TV with the #1 worldwide market share of almost 20% but they had not developed their business in Japan. Their re-entry in the Japan market would mean more options for Japanese consumers, and Japanese companies require countermeasures; TV business of companies such as Sony and Panasonic has been under-performing and for example Panasonic gone to red lately.</p>
<p><strong>1. How has Samsung&rsquo;s business been in Japan?</strong></p>
<p>Samsung had once tried to enter Japanese TV market in 2002 by launching LCD TVs but they were unsuccessful due to weak corporate brand. Their market share remained as low as 0.3% and immediately withdrew from the Japan market in 2002.</p>
<p><strong>2. Why did Samsung decide to re-enter the Japan flat panel TV market?</strong></p>
<p>It is because their brand awareness has drastically improved in 2011 attributing to the success in their smart phone business of Galaxy series sold via a leading Japanese carrier, NTT DoCoMo from 2010. The company seems to have estimated that it is possible for them to gain market share of at least a few % if they launch organic EL TVs with low power consumption prior to their Japanese counterparts.</p>
<p><strong>3. What actions has Samsung already taken?</strong></p>
<p>The company already made approach to several leading retailers. The produce line-ups are assumed to be large TVs of 40 inch or larger of high-end LCD TVs with 3D and Internet connection functions. They also plan to sell TVs of 55 inch or larger with organic EL to avoid revenue deterioration from price collapse. Organic EL TVs will be first sold in South Korea in 2012.</p>
<p><strong>4. How is Samsung positioned in the worldwide market compared to their Japanese counterparts?</strong></p>
<p>According to Display Search, a leading research company based in the U.S., as of 2010, worldwide flat panel TV market share (volume base) of Samsung is #1 with 18.7%. #2 is LG with 13.1%, #3 is Sony with 10.3% and #4 is Panasonic with 7.9%. Samsung has been the worldwide leader for 5 consecutive years and in 2011 they had been targeting to increase their business by 15% to hit worldwide sales of 45 million TV sets.</p>
<p><strong>5. What is the meaning of their re-entry to the Japan market in their global business strategy?</strong></p>
<p>It is to &ldquo;fill&rdquo; their vacant regional market when it is difficult to grow their business in other parts of the world. Their main markets of the U.S. and Europe have slowed down due to debt crisis. China business is also tough with severe price competition with Chinese local makers.</p>
<p>Thus it is logical for them to re-enter the Japan market with leading-edge product line-ups to grow their global business when their corporate brand has become strong in Japan, although the Japanese flat panel TV market is estimated to decrease to 150 million units in 2011 from 260 million units in 2010 due to rebound of ad-hoc demand of transition to digital terrestrial transmission in July 2011.</p>
<p><strong>6. What are the author&rsquo;s final thoughts?</strong></p>
<p>Many Japanese companies used to thoroughly enjoy benefit from relatively large domestic demand/market and unique needs of Japanese consumers that made their global counterparts difficult to enter the Japan market. For this reason, they could enjoy high market share in the Japan domestic market even if they were followers in the worldwide market, with which they could make their ends meet.</p>
<p>However, that is no longer the case. Demand/market of Japan is shrinking and slowing down, and other markets such as China, India and Russia are emerging. Non-Japanese companies have become more competitive even in industries that Japanese companies used to lead (e.g. automobile, home electronics). Japanese consumers are more open to non-Japanese brands and products.</p>
<p>Samsung&rsquo;s re-entry to Japanese flat panel TV market is a warning that Japanese companies need to change their mindset and review their strategy, business model, products and services, marketing etc. to meet the today&rsquo;s global business environment for survival and sustainability.</p>
<p>The author, who used to initiate global web strategy when she was working for a Japanese consumer electronics giant, first benchmarked western global companies then added Samsung 2002 &#8211; 2003 when the senior management were interested only in Japanese counterparts. Her colleagues responsible for global market also regarded Samsung as the company they really need to be aware of. Their assumption came out to be quite true.<br />
&nbsp;</p>
<p>Samsung&rsquo;s re-entry to the Japan flat panel TV market since their first attempt of entry in 2002 is a warning that Japanese companies need to change their mindset and review their strategy, business model, products etc. to meet the today&rsquo;s global business environment for survival and sustainability. Unlike in 2002 when Samsung&rsquo;s corporate brand was weak, their brand is now strong with their successful business in smart phone business of Galaxy series while global competitiveness of Japanese companies has done down.</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233572-Samsung+to+Re_Enter+Japan+Flat+Panel+TV+Market.html'>Samsung to Re-Enter Japan Flat Panel TV Market</a></p>
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		<title>Uncover Your True Brand Story By Gaining Consumer Insight</title>
		<link>http://businessarticleshome.com/business/marketing/uncover-your-true-brand-story-by-gaining-consumer-insight/</link>
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		<pubDate>Fri, 23 Dec 2011 17:04:00 +0000</pubDate>
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		<description><![CDATA[By: Michiel Van Kets  Category: Marketing Plato and Descartes attacked the power of narrative and this cloud of disapproval has lasted for thousands of years. But in recent years the tide has turned and there has been a shift back toward telling storie...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author37356.html'>Michiel Van Kets</a> <br /> Category: <a href='http://www.articlecontentking.com/category24-Marketing.html'>Marketing</a> </p>
<p>Plato and Descartes attacked the power of narrative and this cloud of disapproval has lasted for thousands of years. But in recent years the tide has turned and there has been a shift back toward telling stories in brand innovation.</p>
<p>Asking consumers to narrate the story of a brand like Guinness would suggest that despite a shift toward on the move products, the ritual of the pour allows Guinness to buck this trend. Also, the ritual of crumbling an Oxo cube implies that it would lose relevance if the format became more convenient, so it will be interesting to see how the recently launched Oxo tubes will fare.</p>
<p>A recent ethnographic study revealed that the Lyles Golden Syrup brand has a wealth of emotional meaning amongst consumers, despite no recall of any advertising. It&#8217;s a brand that has stood the test of time and connects with mums particularly, as it links to the notion of relieving the stress of being a parent and helping to maintain a work/life balance. Lyle&#8217;s brand meaning for mums is as an oracle, or font of all knowledge, with the magical ability to introduce children to their first experiences of food preparation. The memory is centred around the fun of cooking with your kids and therefore the brand enables a sensory experience, from the rich golden colour and sticky texture, to the smell of freshly baked flapjacks (and more).</p>
<p>Understanding the meaning of a brand can help brand innovation, particularly within the area of brand stretch. Just think about the endless possibilities for Lyles Golden Syrup! However, the arrogance of brand owners prevails with constant brand tracker monitoring, which only serves to tell marketers what marketers want to know and not the things that keep the brand relevant. Relevance is something that is constantly changing and developing, but is rooted in deep connections with the consumer. These connections are built independently, through a personal experience, creating meaning and memories.</p>
<p>Brands such as Marmite feel like the brand of the people and their brand stretch is linked to personal memory. An ethnographic study highlighted that Marmite plays a real role in ritual, as well as flavour combinations. The study also suggested that families see Marmite as a brand that symbolises family cohesion. It can cause powerful division in a household, bonding some family members and creating playful antagonism between others.</p>
<p>It is interesting to think that if brands like Smarties talked to consumers about personal meaning and memories, they would not have moved away from the round tube. This shifted the brand into a more generic emotional territory. The round tube conjured up childhood memories of the plastic lid and the letter&hellip; daring your friend to pour the whole pack into their mouth&hellip; the challenge of identifying flavours by colour&hellip; All of these personal meanings and playful rituals have now been lost and so has the connection people had with the brand.</p>
<p>Storytelling allows people to see, feel and believe &ndash; quickly drawing in the listener or reader. Everyone seeks a sense of connectivity and affinity, so it will benefit the innovative and consumer focused brand owners to make sure they understand their true brand stories. Feeding consumer insight and ideas into the NPD programme or of their brand or brand stretch can have real impact and will ensure that NPD does not damage strong consumer bonds.</p>
<p>Michiel Van Kets provides articles services for Reach. Reach is a brand and co-creation consultancy with a unique approach to brand positioning, NPD, innovation, creative strategy and brand design. To turn the public on to a brand or product, Reach works with consumers right from the very start of a project, using their unique co-creation method to reveal the subconscious or implicit meaning of their decision making. Reach uncovers highly valuable and exciting consumer insight through visual co-creation. Visual co-creation helps define, assess and analyse a brands issues, identify a market gap or help NPD. The methodology is highly effective at uncovering deeper consumer insights and generate innovative solutions for NPD and brand development. Research has shown that the brain processes visual information 60,000 times faster than text. The commercial results of our unique visual co-creation approach speak for themselves. The fresh intelligence that co-creation provides is surprising, exciting and highly valuable. Michiel Van Kets provides articles services for Reach. Reach is a brand and co-creation consultancy with a unique approach to brand positioning, NPD, innovation, creative strategy and brand design. To turn the public on to a brand or product, Reach works with consumers right from the very start of a project, using their unique co-creation method to reveal the subconscious or implicit meaning of their decision making. Reach uncovers highly valuable and exciting consumer insight through visual co-creation. Visual co-creation helps define, assess and analyse a brands issues, identify a market gap or help NPD. The methodology is highly effective at uncovering deeper consumer insights and generate innovative solutions for NPD and brand development. Research has shown that the brain processes visual information 60,000 times faster than text. The commercial results of our unique visual co-creation approach speak for themselves. The fresh intelligence that co-creation provides is surprising, exciting and highly valuable.</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233547-Uncover+Your+True+Brand+Story+By+Gaining+Consumer+Insight.html'>Uncover Your True Brand Story By Gaining Consumer Insight</a></p>
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		<title>Web Design For Healthcare, Pharma And Medical Brands</title>
		<link>http://businessarticleshome.com/business/marketing/web-design-for-healthcare-pharma-and-medical-brands/</link>
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		<pubDate>Fri, 23 Dec 2011 06:46:00 +0000</pubDate>
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				<category><![CDATA[Marketing]]></category>

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		<description><![CDATA[By: Michiel Van Kets  Category: Marketing Healthcare web design is a varied and huge animal. A lot of healthcare web development companies have difficulty knowing where to start. But really the principles are the same in this industry for any experienc...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author37356.html'>Michiel Van Kets</a> <br /> Category: <a href='http://www.articlecontentking.com/category24-Marketing.html'>Marketing</a> </p>
<p>Healthcare web design is a varied and huge animal. A lot of healthcare web development companies have difficulty knowing where to start. But really the principles are the same in this industry for any experienced and accomplished healthcare web development professional. But it is how a visitor finds you, sees you and the experience that they have that will truly determine how successful you website is.</p>
<p>Trust</p>
<p>Your healthcare web developments have to encompass trust at their heart. This is going to be the most valuable commodity, especially if you are a new or unknown company or service provider. The sector you are in will also influence how difficult it is to build up online trust. So the diet sector along with a lot of alternative therapy providers will have an uphill battle to win.</p>
<p>The issue you will have is this. Healthcare, like life insurance, car insurance and many other critical areas of our lives screams to our subconscious that we should only trust someone we know or who has been recommended to us by our friends. If you go now to a website and see a life insurance banner, you are probably not going to click it or buy straight away from an unknown supplier.</p>
<p>So How Do You Build Up the Trust Required?</p>
<p>Well as part of your healthcare web design you need to have someone on your side who knows how to build trust. Having someone on your side that has been there and done it is priceless. We ourselves have gone through the pain barrier over the years. This means that we have taken the lessons and successes on board so that you don&#8217;t have to.</p>
<p>Building an integrated healthcare web development strategy that gives trust is a two part story. The first part is the impact and first time impression of your site. We know this and are experts at this aspect. On average a visitor will take only about 5-10 seconds to make their minds up as to whether to stay or to hit that back button on their browsers. So you are looking to drop in the quality indicators for that fast scan that holds the visitor and encourages them to explore.</p>
<p>Engaging With the Visitor</p>
<p>To build trust and to retain a loyal reader and potential customer your healthcare website design and quality content has to be engaging on many different levels. It is not just about looking smart and professional. In fact that may actually work against you in some healthcare areas. Sometimes having a more relaxed, non-officious approach can pay enormous dividends. It becomes less about marketing speak and more about satisfying a visitor&#8217;s needs.</p>
<p>Ideas for healthcare website design here include multimedia content in the form of videos, webinars or audio interviews and recordings. It could also mean having a blog which is less formal and can take and accept comments. After a while this comment conversation actually generates its own content and power.</p>
<p>Making the Website Experience Easy</p>
<p>If your healthcare web design is terrible then you are not going to keep anyone on site, no matter how good the content or how engaging. The content needs to be logically and well organised for easy access. Nothing should be too many clicks away either. Your organisation is a professional one, so it generally should look as though it was put together by a professional. A very high standard of graphics is absolutely necessary.</p>
<p>Functionality and Security</p>
<p>This is where, as far as healthcare web development is concerned, we come into what is dealt with and regulated by the regulations, such as the ABPI and other professional bodies. The main things to consider are the protection of personal data if you have a forum or membership element, the security of information and the segregation of certain information to restrict access to certain groups of users. For instance this may mean the separation of healthcare data for practitioners and customers.</p>
<p>This is critical for your company. If you do not achieve this in the architecture of the healthcare website design, you put yourself at risk on several fronts. We know the importance of making sure this is done properly. If it is not done correctly it could mean censure or even worse a criminal prosecution or civil proceedings.</p>
<p>Then there is the case of social media interaction. If you fail to understand or handle this properly you will come seriously unstuck. Social media is a superb way of encouraging involvement and building your brand and reach. Sites such as Facebook and Twitter have immense power. But there are also dangers that you could fall foul of. The speed with which information can be spread and the huge amount of users who will share it make the whole area very sensitive. Fortunately, we have a lot of experience in managing sensitive and regulated campaigns and making sure they are successful.</p>
<p>Conquering SEO to Increase Visibility</p>
<p>Search engine optimization is a valuable way to promote your site and brand and to provide an additional way of gaining trust and visitors. Healthcare website design should be carefully and fully optimised and promoted with ethical methods to help the site rise to the first page of the search engines. This is a good natural way to gain domain authority with the likes of Google.</p>
<p>Of course you are also at the mercy of those search engines and the way they decide they will assess how important your site is in relation to its content for their searchers. But by building and promoting smart, we are able to give you the stability through any changes that may come.</p>
<p>So as you can see, healthcare web design incorporates a lot of both simple and complicated elements. These involve proper presentation, content and interaction, along with providing the best platform and strategy to promote, segregate and protect your company.</p>
<p>It is essential to ensure that you have someone on board with vast experience and innovative solutions to guide you through this process. This will also mean you avoid the pitfalls of web design and the regulating codes and laws.</p>
<p>Michiel Van Kets writes articles about a small but perfectly formed digital marketing agency that focuses on <a title="healthcare web development" href="http://www.geneticdigital.co.uk/services/"><b>healthcare web development</b></a> as well as <a title="healthcare website design" href="http://www.geneticdigital.co.uk/case-studies/"><b>healthcare website design</b></a>, helping pharmaceutical, medical and healthcare companies achieve sales and marketing objectives via the practical use of websites, mobile technology and digital marketing. If you work in the pharma, medical or healthcare sectors and you are looking for practical and creative ways to enhance your digital performance, Genetic Digital is a number one choice, providing a friendly team of digital marketing professionals with a proven track record in delivering <a title="healthcare web design" href="http://www.geneticdigital.co.uk/"><b>healthcare web design</b></a>, digital marketing, search engine optimisation services for your sector. From designing and developing a website or mobile app to help you interact with your target audiences through to creating digital marketing campaigns that enable you to attract more visitors, find out how the experienced web design and marketing experts at Genetic Digital can improve your digital marketing performance today.</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233548-Web+Design+For+Healthcare_+Pharma+And+Medical+Brands.html'>Web Design For Healthcare, Pharma And Medical Brands</a></p>
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		<title>Sendai Girls Lead Post-Disaster Reconstruction Initiative – Japan Disaster</title>
		<link>http://businessarticleshome.com/business/sendai-girls-lead-post-disaster-reconstruction-initiative-japan-disaster/</link>
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		<pubDate>Wed, 21 Dec 2011 11:45:00 +0000</pubDate>
		<dc:creator>Latest Business Articles</dc:creator>
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		<description><![CDATA[By: Megumi Oyanagi  Category: Business Osaka &#8211; Sunday, December 18, 2011
It is over 9 months since the Japan disaster of earthquake and tsunami hit Tohoku district on March 11 this year. There are yet so many wreckages that need to be removed, pe...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author19070.html'>Megumi Oyanagi</a> <br /> Category: <a href='http://www.articlecontentking.com/category4-Business.html'>Business</a> </p>
<p>Osaka &ndash; Sunday, December 18, 2011</p>
<p>It is over 9 months since the Japan disaster of earthquake and tsunami hit Tohoku district on March 11 this year. There are yet so many wreckages that need to be removed, people living in temporary housing, and so forth. Large-scale post-disaster reconstruction is about to start. The journey of the reconstruction, a nation-level issue, will be a long one.</p>
<p>In such a situation, <a href="http://kitekesain.com/evtdisp.php?id=3905">Christmas Live Charity Events&nbsp;</a> have been held in Sendai, an important central city as the hub of Tohoku district that was hardly hit by the Japan disaster, in the afternoons of this weekend on 17th and 18th.</p>
<p><strong>1. Who are the girls?</strong></p>
<p>They are 8 members in early teens of a Japan pop group/idol unit called &ldquo;<a href="http://orihimetai.com/">Michinoku Sendai ORI&#9734;HIMETAI</a>&rdquo;. The girls are all from Sendai, Miyagi prefecture; i.e. they are the victims of the Japan disaster. &ldquo;Micninoku&rdquo; is a Japanese word that means &ldquo;Tohoku&rdquo;, the North Eastern Japan.</p>
<p>&ldquo;Orihime&rdquo; literally means a female weaver but in this case, ORIHIME is the legendary Princess Weaver for whom Sendai holds famous Star Festival called &ldquo;Tanabata&rdquo; festival. According to the legend, ORIHIME meets the prince she loves called Hikoboshi once a year on July 7. The day is called &ldquo;Tanabata&rdquo; day and on this day people write their wish on Origami papers and put it on a bamboo tree, which is decorated like a Christmas tree. 4 famous festivals are held in Tohoku in summer and Tanabata festival the one held in Sendai, often called &ldquo;City of Trees&rdquo;.</p>
<p><strong>2. Who produced Michinoku Sendai ORI&#9734;HIMETAI?</strong></p>
<p>It was a company called <a href="http://muratac.com/">Muratac</a>&nbsp;based in Sendai. The company originally started its business from designing, manufacturing and supplying unique T-shirts upon request for events etc. and indeed it is the designer and supplier of the T-shirt for &ldquo;24-Hour TV Programme&rdquo; that has become a nationwide TV programme broadcasted every August. The events are also held aligning with the programme in major places/cities throughout Japan and the T-shirts are worn by the MCs and all staff members of the programme and the events.</p>
<p>The company has expanded the business to overall apparel such as stage costumes and festival costumes, and to planning and hosting events/stages including promotions (promotional goods, human resources for the events/stages).</p>
<p>With such business expansion, the company recently has entered scouting, developing and utilizing models and TV stars as well. For this reason, the company already had core competencies of producing and promoting a Japan pop group of Michinoku Sendai ORI&#9734;HIMETAI.</p>
<p><strong>3. What has Michinoku Sendai ORI&#9734;HIMETAI been doing and why?</strong></p>
<p>Since the group was produced in August, the members, although still amateurs, have been practicing hard to sing and dance day in day out so that they can deliver smile and courage to the people in the area where the progress in reconstruction has been slow through their stage event activities as well as reaching out to reconstruction-markets and visiting temporary houses.</p>
<p>With the earthquake and tsunami, everyone from adults to children has suffered from unprecedented damage, devastating them all. Everything from houses, schools and everything washed away and flattened.</p>
<p>The group wants to support areas which still face many hard-to-solve challenges in not only Miyagi but also Iwate and Fukushima. They also want to extend their gratitude to all people who sent money and goods from Japan and abroad for the sake of disaster victim children ever since immediately after the disaster outbreak.</p>
<p>They are determined to continue supporting not only disaster from victim children to elders side by side in the disaster-hit areas through their volunteer activities. Taking the advantage of their location, Sendai, they aim to send out information on not only the disaster but also wonderful charm of Sendai, Miyagi and Tohoku district to people around the globe.</p>
<p>They will be happy if readers of this blog post find people here in Tohoku forward-looking, cheerful and strong through ORIHIMETAI as seen in the lyric of ORI&#9734;HIMETAI reconstruction supporting song &ldquo;I&rsquo;m Home&rdquo; &ndash; &ldquo;Once I was a bird I could not fly. But now no tear no time to cry. Believing you, it&#8217;s nice to know you&#8217;ll standby me&#12316;&rdquo;</p>
<p>It was with such a background that the Christmas live events performed by the group have been held in Sendai this weekend.</p>
<p><strong>4. What are the author&rsquo;s final thoughts?</strong></p>
<p>The company and the group members must have overcome mental hardships as well as physical ones to have started this kind of initiative. It is because the author assumes that the victims of the disaster had been (or still are) mentally damaged and that there are so many things they would not really want to think or say about the disaster.</p>
<p>The author, just like many other people, feels it was with the characteristics of Tohoku people who are known for their patience that there has not been violence, chaos etc. even if the reconstruction process has been slow. If it had been in Kansai (western Japan), for example in Osaka, it probably had been quite different because Osaka people are known for being rather short-tempered.</p>
<p>The author is very much impressed with the initiative originated from Sendai by the company based in Sendai and their girls and that the initiative is planned to be spread to Iwate and Fukushima. Large-scale post-disaster reconstruction initiative is about to start and she believes there are things that each one of us around the globe can do to help drive such an initiative.<br />
&nbsp;</p>
<p>When post-disaster reconstruction has been slow, Muratac, an apparel company based in Sendai (an important city as a hub in Tohoku region, hardly hit by the Japan disaster in March 2011), produced Michinoku Sendai ORI&#9734;HIMETAI, Japanese pop group of 8 girls in early teens from Sendai established in August to deliver smiles and encouragement through singing, dancing and visiting temporary housings. Large-scale reconstruction is about to start. Each one of us has something that we can do to help such an initiative.</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233545-Sendai+Girls+Lead+Post_Disaster+Reconstruction+Initiative+_+Japan+Disaster.html'>Sendai Girls Lead Post-Disaster Reconstruction Initiative – Japan Disaster</a></p>
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		<title>Japanese Companies Joining War for Global Talent (Part 2)</title>
		<link>http://businessarticleshome.com/business/management/japanese-companies-joining-war-for-global-talent-part-2/</link>
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		<pubDate>Fri, 16 Dec 2011 14:26:00 +0000</pubDate>
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				<category><![CDATA[Management]]></category>

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		<description><![CDATA[By: Megumi Oyanagi  Category: Management Osaka &#8211; Sunday, December 11, 2011
This is the succeeding article of the previous article Japanese Companies Joining War for Global Talent (Part 1) in which how Japanese companies started in earnest acquiri...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author19070.html'>Megumi Oyanagi</a> <br /> Category: <a href='http://www.articlecontentking.com/category23-Management.html'>Management</a> </p>
<p>Osaka &ndash; Sunday, December 11, 2011</p>
<p>This is the succeeding article of the previous article Japanese Companies Joining War for Global Talent (Part 1) in which how Japanese companies started in earnest acquiring, developing and retaining global talent.</p>
<p>In this article, the author would like to introduce how 3 Japanese companies have started to develop global talent.</p>
<p><strong>1. Hitachi</strong></p>
<p><strong>1) Overview of the company</strong></p>
<p>Hitachi, established in 1910, is a leading Japanese company in electronics and heavy industry. The company initiates global businesses focusing on &ldquo;society innovation business&rdquo; that provide social infrastructure supported by information and telecommunication system businesses.</p>
<p>There are approximately 33,000 employees (non-consolidated) and 360,000 employees (consolidated) as of March 2011.</p>
<p><strong>2) Basic concept of the global talent development</strong></p>
<p>The objective of global talent development is to promote local driven management and accelerate business globalization by transforming to their management to a new human resource management from globalization perspective.</p>
<p>Their policy is to roll out human resource management and development aligning to each business of the variety of businesses the company is engaged in.</p>
<p><strong>3) Main targets of the development programmes</strong></p>
<p>The company has developed programmes for 4 types of global businesses; international (e.g. electron microscope business), global (e.g. semiconductor business), multi-national (e.g. home electronics business) and trans-national (e.g. large system business such as thermal power business. The company identified requirements and calculated the number of employees necessary for each type.</p>
<p><strong>4) Main development programmes</strong></p>
<p><strong>(1) Globalization of Japanese employees working in Japan</strong></p>
<p>Young employees are sent to International Assignments 1-3 months leveraging internal posting system.</p>
<p><strong>(2) Developing global leaders</strong></p>
<p>Off-JT developing programme for lines managers in Japan are reviewed focusing on developing leadership skills required in global business.</p>
<p><strong>2. JGC Corporation</strong></p>
<p><strong>1) Overview of the company</strong></p>
<p>JGC Corporation, established in 1928 as the Japan&rsquo;s first engineering company, has been managing projects by engineers around the globe. Their business and management policy is to strengthen their core business and expand/grow business investment to become &ldquo;Program Management Contractor &amp; Investment Partner&rdquo;.</p>
<p>There are 2,137 employees as of March 31, 2011.</p>
<p><strong>2) Basic concept of the global talent development</strong></p>
<p>The objective of global talent development is to develop employees so that they can lead diverse people of different background, work style and values, thus the company can initiate and manage projects as a global engineering company.</p>
<p>The total programme focuses on experience in real business OJT in addition to classroom lectures.</p>
<p><strong>3) Main targets of the development programmes</strong></p>
<p>The company aims to make all their employees be able to work globally, and not developing only selected employees as &ldquo;global talent&rdquo; or &ldquo;employees to be sent to International Assignment&rdquo;.</p>
<p>This is because the company believes that all employees in all functions in all layers of the organization require skills to lead and manage diverse people.</p>
<p><strong>4) Main development programmes</strong></p>
<p>The company provides various development programmes by layers of organization.</p>
<p>For example, all employees with work history in their company of maximum 4 years are sent to an International Assignment 3 &ndash; 6 months such as working in a shop floor of overseas plant construction. Also some employees with more work experience are selected to be sent to an International Assignment for 1 year such as working in western companies.</p>
<p><strong>3. Fuji Xerox</strong></p>
<p><strong>1) Overview of the company</strong></p>
<p>Fuji Xerox, a global company of copy/fax and information/communication equipments, was established in 1968 as the joint venture of Fuji Film (now Fuji Film Holdings) and Xerox (now Xerox Limited). The company has a slogan of &ldquo;Best Partner, Fuji Xerox&rdquo; and provides document services for office productivity improvement and management quality enhancement.</p>
<p>There are 9,627 employees as of March 31, 2011.</p>
<p><strong>2) Basic concept of the global talent development</strong></p>
<p>The comprehensive development programme is designed based on the philosophy that developing operational and communication skill required in live global business for practical use is more important than simply developing English language skills.</p>
<p><strong>3) Main targets of the development programmes</strong></p>
<p>The main target used to be a group of selected employees, who were sent overseas for International Assignment.</p>
<p>However, the company realized that all employees need to have a certain level of global business skill and mindset and therefore added a new course for sales person responsible for Japan market.</p>
<p><strong>4) Main development programmes</strong></p>
<p><strong>(1) Overseas business training, integrating English language training and International Assignment</strong></p>
<p>There used to be only a 1-1/2 year course for 10 employees a year. Now the company added a 2-1/2 year course for 20 employees a year, from which employees from in Japan domestic sales department also can benefit.</p>
<p><strong>(2) Addition of global education in current training</strong></p>
<p>Session of global business is added to current annual trainings and trainings for selected sales persons.</p>
<p><strong>4. The author&rsquo;s final thoughts</strong></p>
<p>Japanese companies are far behind their western counterparts in global talent development. Most of their development programmes used to be targeting only on a selected employees who are to be appointed long-term International Assignment (3-5 years) and/or employees who are to be engaged in international and overseas related operation. Also their development and training programmes used to focus on English skills.</p>
<p>However, at least some of them started to realize all their employees need to have skills, competencies and mindset to work globally to certain extent. Also a few leaders in global talent development are now aware of the necessity and importance of leading and managing members of diverse team.</p>
<p>The author sincerely hopes that more Japanese companies would follower such companies. She hopes that they would implement programmes to make their employees learn from live experience the skills, competencies and mindset required to work in a global business environment, collaborating with members of the global network.<br />
&nbsp;</p>
<p><strong>References:-</strong></p>
<p>&ldquo;Global Talent Development&rdquo;, featured article of Vol. 3808 of Rosei Jiho issued on October 28, 2011, p10-p73 (in Japanese)</p>
<p>https://www.rosei.jp/readers</p>
<p>
<strong>Resources:-<br />
</strong>Japanese companies are still far behind their western counterparts but they have started to evolve their global talent development programme when they used to provide such programme to only selected employees, focusing on English language skills. Some of them started to provide programmes to all their employees including those in Japan sales department, aiming to develop their employees so that they can lead and manage diverse team members.<br />
&nbsp;</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233543-Japanese+Companies+Joining+War+for+Global+Talent+_Part+2_.html'>Japanese Companies Joining War for Global Talent (Part 2)</a></p>
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		<title>Japanese Companies Joining War for Global Talent (Part 1)</title>
		<link>http://businessarticleshome.com/business/management/japanese-companies-joining-war-for-global-talent-part-1/</link>
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		<pubDate>Fri, 16 Dec 2011 14:20:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Management]]></category>

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		<description><![CDATA[By: Megumi Oyanagi  Category: Management Osaka &#8211; Sunday, December 4, 2011
As explained in the previous articles How Japanese Companies Started Acquiring and Retaining Global Talent and Japanese Companies Are Changing Global Talent Development Str...]]></description>
			<content:encoded><![CDATA[<p>By: <a href='http://www.articlecontentking.com/pro/article_author19070.html'>Megumi Oyanagi</a> <br /> Category: <a href='http://www.articlecontentking.com/category23-Management.html'>Management</a> </p>
<p>Osaka &ndash; Sunday, December 4, 2011</p>
<p>As explained in the previous articles How Japanese Companies Started Acquiring and Retaining Global Talent and Japanese Companies Are Changing Global Talent Development Strategy, globalization of their human to globalize their organization and business is now the focus of the Japanese companies to compete and survive in today&rsquo;s global economy. That is to say they have entered the War for Global Talent with their competitors of non-Japanese global companies.</p>
<p>There have been online and offline articles in variety of media about this topic lately and having read them the author realized that there are 4 main things the Japanese companies are focusing on, which she would like to briefly introduce in this article.</p>
<p><strong>1. Acquire Non-Japanese New Graduates</strong></p>
<p>Recruiting non-Japanese employees used to be only done locally; i.e. local employees used to be hired, assigned and developed all locally and they were mostly assigned to local positions.</p>
<p>However, Japanese companies started to realize that they need to acquire talent from around the globe. And because recruiting mid-careers is still not so popular in Japan, they have started to recruit non-Japanese new graduates.</p>
<p><strong>1) Recruit Non-Japanese Who Have Studied in Universities in Japan</strong></p>
<p>This is the first attempt by the Japanese companies because non-Japanese students who have been studying in universities in Japan would be fluent in Japanese and are used to Japanese culture. This is extremely important for Japanese companies because one of the requirements that most Japanese companies present in recruiting non-Japanese new graduates is proficiency in Japanese.</p>
<p>This was the case of an American colleague of the author of her previous employer and the case of her colleagues in her current site. They are both very fluent in Japanese, especially the latter, who has married to a Japanese wife and has the visa with which he can to live in Japan forever.</p>
<p><strong>2) Recruit Non-Japanese Who Have Studied in Universities Outside Japan</strong></p>
<p>This option is quite new for Japanese companies. The new graduates who are recruited are mostly Chinese university students from prestigious universities in China.</p>
<p>For example, Nikkei, Japan&rsquo;s leading newspaper specialized in business and economy, reported on December 3 that a Japanese leading recruiting company called Recruit planned and hosted events in Beijing and Shanghai in November. 42 Japanese companies including NTT, Kyocera, Kao and Mitsubishi Corporation participated in the event.</p>
<p>They interviewed university students who are to graduate from top class universities such as Tshinghua University in summer of 2012. They were successful in meeting and interviewing as many as 1,000 students who were fluent in Japanese as well as English. Such students are interested in working for Japanese companies because they want to see whether their competencies and skills are competitive outside their country. Approximately 150 students were offered the job.</p>
<p>The reason for Japanese companies now proactively recruiting Chinese new graduates is the fact that they would be able to hire globally competitive Chinese students, when China is an important market in their global business strategy. This attributes to the fact that there are as many as 7 million students in China in a year group, which is 10 times as many as in Japan.</p>
<p>Chinese students who attend such an event are in general more fluent in English than Japanese students, and can speak Japanese as well.</p>
<p>Also according to Mr. Obata, who had started his career in the company Recruit and has recently been engaged in business of recruiting Chinese university new graduates in China, Chinese university students are in general also more conscious than Japanese students in improving their competitiveness in the global labour market.</p>
<p>The company Recruit commented that majority of the 42 companies are expecting to hire students who could be potential candidates to fill key management positions in the future.</p>
<p><strong>2. Assign Non-Japanese to Key Management Positions Throughout the Group Company</strong></p>
<p>Most employees working in Global HQ in Japan have been Japanese and the top and/or senior management of the worldwide local sites have been Japanese expatriates from the Japan HQ; however, that will also change gradually.</p>
<p><strong>1) Diversify Employees Working in Global HQ in Japan</strong></p>
<p>According to Nikkei, Aeon, the leading retailer in Japan, has set a target of making half of their employees working in Global HQ in Japan non-Japanese by 2020.</p>
<p>This is why they only did seminar for recruiting new graduates only once in Japan this year and they spent all remaining resources to doing seminars abroad to recruit non-Japanese students. In fact, 400 students out of 2,000 who will join them in April 2012 are non-Japanese students who are to graduate from universities abroad.</p>
<p><strong>2) Localize and/or Diversify Local Management</strong></p>
<p>This had started in such companies as Panasonic around 2005 and according to Nikkei, Aeon and Hitachi also started.</p>
<p>This is to allocate optimum human resource to key management positions of worldwide local sites, breaking the &ldquo;glass ceiling&rdquo;. This very often is assigning high-performing local employees to such positions who better understand all the circumstances of the country thus they would have better chance of managing the site and the employees compared to Japanese expatriates from the Global HQ.</p>
<p>For this reason, Aeon assigned a Malaysian female who had been working with them throughout her career as the top management of their Malaysia site this June.</p>
<p>Hitachi started to review their human resources of senior management positions of their worldwide sites this year, with the objective of achieving optimum allocation of their human resources based on their HRM system around the globe, especially in emerging markets.</p>
<p><strong>3. Integrate Worldwide Human Resource DB and Evaluation System</strong></p>
<p>Global companies such as IBM and P&amp;G have been going through globalization since 1990s to establish a system in which information of high-performing worldwide employees are shared so that they can allocate with optimization employees to key management positions around the globe. Senior management of the group company of global companies is composed of diverse talent, such as Nestle, whose senior management is composed from people from 9 different nationalities.</p>
<p>Such HR system inevitable to attract and retain best talent from around the globe had not been established in Japanese companies; however, a few innovative Japanese companies started to realize the necessity of such system.</p>
<p>According to Nikkei, Hitachi integrated information of their 370,000 group-wide human resources in their DB and grades of worldwide line managers earlier this year. This is to select optimum human resources from worldwide for key positions and projects in order to compete with their global counterparts.</p>
<p>Fuji Xerox also has a plan of establishing a similar human resource DB with the very same objective, according to Rosei Jiho, a Japanese HRM magazine. They are fully aware that they need to integrate HR system which is currently different from country to country to develop a common platform throughout the group, especially evaluation and rewards system.</p>
<p><strong>4. Provide Training and International Assignments</strong></p>
<p>This has been the primary ways of developing global talents and similarly to their global counterparts, Japanese companies have been improving and evolving their global talent development.</p>
<p>The author would like to introduce some of the examples in the upcoming article.<br />
&nbsp;</p>
<p><strong>References:-</strong></p>
<p>Nikkei&rsquo;s article on p1 issued on December 3, 2011, about leveraging human resources by Japanese companies (in Japanese)</p>
<p>&ldquo;Global Talent Development&rdquo;, featured article of Vol. 3808 of Rosei Jiho issued on October 28, 2011, p10-p73 (in Japanese)</p>
<p>https://www.rosei.jp/readers</p>
<p>Online articles about recent recruiting trends in China and Japan by Japanese companies written by Mr. Shigekazu Obata (in Japanese)</p>
<p>http://diamond.jp/category/s-syukatsurepo</p>
<p>
<strong>Resources:-<br />
</strong>Japanese companies have been far behind in acquiring, developing, retaining and allocating with optimization global talent but they have realized that globalization of their business and organization is critical to compete and survive in the today&rsquo;s global economy and that they would need to join War for Global Talent. Thus they have in earnest started recruiting non-Japanese new graduates from around the globe, localizing and diversifying people assigned to key worldwide management positions, and integrate group-wide human resource information, in addition to improving training and International Assignments.<br />
&nbsp;</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233542-Japanese+Companies+Joining+War+for+Global+Talent+_Part+1_.html'>Japanese Companies Joining War for Global Talent (Part 1)</a></p>
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		<title>Industry tips: The joys about CNC cutting</title>
		<link>http://businessarticleshome.com/business/manufacturing/industry-tips-the-joys-about-cnc-cutting/</link>
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		<pubDate>Fri, 28 Oct 2011 16:39:00 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Manufacturing]]></category>

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		<description><![CDATA[By: Jessica Thomson  Category: Manufacturing CNC fabric cutting has had a massive impact on the textile and clothing industries, not to mention a number of other sectors where fabrics are incorporated into the design of products such as camping gear li...]]></description>
			<content:encoded><![CDATA[<p>By: Jessica Thomson <br /> Category: <a href='http://www.articlecontentking.com/category218-Manufacturing.html'>Manufacturing</a> </p>
<p>CNC fabric cutting has had a massive impact on the textile and clothing industries, not to mention a number of other sectors where fabrics are incorporated into the design of products such as camping gear like tents. The advent of sophisticated computer technology invariably brings improvements so many firms see fit to invest when a revolutionary device such as a CNC (computer numerical control) machine comes about.</p>
<p>As you can imagine one of the main benefits to businesses who use CNC fabric cutting rather than manual methods is the improved accuracy which the computer programmed machinery brings. Any sort of precision engineering has very low tolerances and the margins for error are very fine indeed &ndash; often to the degree of a thousandth of an inch. Therefore as you can imagine, something which makes the process of cutting more precise is bound to be a good thing. Consequently CNC fabric cutting has become increasingly popular with a number of companies.</p>
<p>Another massive advantage which results from the process of CNC fabric cutting is the added efficiency which comes with increased speed of production of each unit. The use of programmed settings to stipulate the dimensions of cuts which are stored in the computer brain means that each piece of fabric can be processed much quicker. Once the CNC fabric cutting machine is up and running most businesses see a substantial increase in production speed.</p>
<p>CNC fabric cutting also means that fewer workers are needed as it helps automate the procedure. Consequently you can save on the wage bill in the long run. However CNC machines are very expensive. It is not unusual for prices to run into hundreds of thousands of pounds so many firms simply cannot install the machinery.</p>
<p>Luckily there are specialist firms which you can use to outsource your CNC fabric cutting. Many companies find this much easier as all they have to do is give their requirements to the provider and then leave it to the experts.</p>
<p>One business which offers a professional and efficient CNC fabric cutting service can be found at Automatedcutting.co.uk. Visit the website to see what the company can do for you.</p>
<p><a href="http://automatedcutting.co.uk/">CNC Fabric Cutting</a> is the professional and efficient service that our company provides.  Automatedcutting.co.uk provides <a href="http://automatedcutting.co.uk/services.html">CNC Fabric Cutting</a> &#8211; visit our website to see what we can offer you!</p>
<p><b>Article Source:</b> <a href='http://www.articlecontentking.com/article233467-Industry+tips_+The+joys+about+CNC+cutting.html'>Industry tips: The joys about CNC cutting</a></p>
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